Media Kit • Sponsorships • Collaborations
Couple Crafts Minis
We create story-driven content around mini painting, crafting, world-building, and original tabletop game design. What started as a family Christmas project grew into a creative universe built around learning, experimentation, and playable worlds.
InstagramLargest reach platform and strongest discovery engine for polished hero content.
FacebookStrong secondary volume with practical hobby content and breakout spikes.
TikTokStrong engagement and community response, especially for reveal-driven creative.
PinterestStrong long-tail discovery channel with a 6.97% engagement ratio and growing value for saveable, high-intent content.
A creative duo building playable worlds
Couple Crafts Minis began by creating handmade Christmas games for family. Today, the brand sits at the intersection of miniature painting, terrain crafting, storytelling, and game design, while documenting the process of learning along the way.
Our content stands out because it combines visible skill progression, warm storytelling, and original project development rather than polished expert-only instruction.
What makes the brand valuable to partners
- High-trust content rooted in real projects and honest experimentation
- Strong fit with adult hobbyists interested in mini painting, tabletop, fantasy, and tools
- Ability to integrate products into long-form builds, learning arcs, and original IP development
- A warm, story-led brand identity that remains useful, specific, and hobby-relevant
Selected activations
Golden Maple
AK Interactive
Helios Tabletop
Audience profile
Core Audience
Adult hobby improvers aged 25–44 with strong interest in miniature painting, tabletop gaming, fantasy worlds, and technical improvement.
Secondary Audience
Fantasy and fandom viewers drawn to recognizable IP reinterpretations, creatures, classes, and transformation-driven creative work.
Geography
United States-led audience, with additional reach across the UK, Spain, Canada, Australia, and other English-speaking hobby communities.
Where the audience engages
| Platform | Role | Strength | Current Snapshot |
|---|---|---|---|
| Primary reach engine | Discovery, polished hero content, mini painting transformations | Highest overall content volume and strongest broad reach | |
| Breakout + utility | Problem-solving, airbrush, practical hobby content | Strong secondary view volume and hobby-authority alignment | |
| TikTok | Engagement engine | Reveal-first storytelling, experiments, quick reaction loops | Highest engagement platform with strong comment and community response |
| Long-tail discovery | Saved ideas, evergreen inspiration, high-intent clicks | Strong engagement and high-intent discovery channel | |
| YouTube | Searchable archive | Long-form storytelling, tutorials, deeper project context | Supports evergreen discovery and sponsor integration in long-form |
Content that performs best
Mini painting transformations
Before/after contrast, visible skill progression, and recognizable inspiration are the most dependable short-form growth pattern.
View video →
Tools, troubleshooting, and technique
Airbrush tests, practical hobby fixes, and maintenance content deepen trust and align strongly with monetization-ready viewers.
View video →
Original game worlds and builds
Snow Jumpers and Blizzard’s End bring emotional depth, project continuity, and a strong opportunity for integrated brand storytelling.
View video →
Projects
Flagship worlds
- Blizzard’s End — an immersive handcrafted tabletop world combining miniatures, terrain, electronics, and family play View Project
- Snow Jumpers — a fast-paced original winter faction game built from prototyping, crafting, and interactive systems View Project
- Mini Painting Journey — a visible skill-building series documenting growth from beginner foundations to more advanced techniques View Project
Partnership Fit
Best brand categories
- Mini painting tools, paints, brushes, and airbrush gear
- Tabletop gaming accessories and hobby supplies
- Crafting materials, terrain products, and sculpting tools
- 3D printing hardware, filament, resin, and maker technology
Past Collaborations
Brands already integrated
Includes returning collaborations across multiple projects.
- Golden Maple
- AK Interactive
- Helios Tabletop
How we work with brands
We treat partnerships as an extension of our creative work, not as standalone ads. The strongest collaborations are integrated into real projects, used honestly on camera, and aligned with the audience’s genuine interests.
Our preferred fit is story-led integration: products shown in use within mini painting, game-building, 3D printing, or world-building content rather than disconnected product placements.
- Project-based sponsored segments
- Long-form YouTube integrations
- Select short-form integrations when natural to the story
- Affiliate partnerships and toolkit placements View Toolkit
- Launch support for products that fit our creative ecosystem
Where to find us
Website
Social Handle
@couplecraftsminis
Platforms
Instagram, TikTok, Facebook, YouTube, Pinterest, Threads, and Discord